Origin
Growing regions & production
Estates, cooperatives and tea producers across the growing regions - the people who make Vietnamese tea leaf itself.
RoleBring sample teas for the tasting round and tell the story of the land & cultivars.
One morning for the entire Vietnamese tea value chain to sit down together - growing regions, brands, tea appreciation venues, tea artisans and partners meeting to collaborate and trade. Midway through, a live bartender showcase of commercial tea mixology sets the highlight.
Vietnamese tea has no shortage of talent at any single stage - what is missing is a place where those stages meet. Growing regions have yet to meet the right brands; brands have yet to meet the right venues; good products still lack a route to market.
Trà Hội Phương Nam (Southern Tea Gathering) exists to join those links - each edition is a meeting point for the whole ecosystem, for genuine cooperation and genuine trade. Edition No. 01 opens a regular series held twice a month.
From the tea garden to the cup, every sector is a link. Trà Hội brings all eight links into one room so they can finally meet.
At the centre of the diagram sit the tea lovers - the destination all eight sectors serve.
Estates, cooperatives and tea producers across the growing regions - the people who make Vietnamese tea leaf itself.
Tea brands, distributors and retailers - the people who put Vietnamese tea into the hands of the drinker.
Tea houses, tea rooms, restaurants, hotels and spas - where guests actually meet Vietnamese tea.
Tea artisans, tea masters, trainers and researchers - those who keep the craft and pass it on.
Ceramics, teaware, brewing tools, packaging, gift boxes, incense and tea pairings - everything that completes a tea session.
Marketing, websites, video, design and event production - carrying the Vietnamese tea story to the public.
Import-export, logistics and cross-border e-commerce - taking Vietnamese tea to international markets.
Banks, insurers and investment funds, alongside the standards services: audit, legal counsel and quality certification.
Three hours given largely to connecting and trading - the bartender tea mixology showcase is the highlight midway through.
Collect your name badge and join your sector to start connecting straight away.
An introduction to the programme and to the goal of joining up the Vietnamese tea value chain in the South.
Every link in the chain speaks - what they do, what they need, who they are looking for.
The Bartender.com.vn team mixes commercial tea drinks live on site.
Meet by need - sourcing, distribution, venues, services - and tour the eight booths.
Tea, cakes and light bites, with open conversation across every link in the chain.
Thanking the sponsors, inviting new members and agreeing the next steps together.
This is the direction the organisers are building towards at every edition - a place to display, sample products and close connections in person. Edition No. 01 is the starting point, opening the first booths, with more invited at the editions that follow.
Raw tea, finished products, ceramics, teaware and packaging - laid out for guests to see and taste.
Growing regions meet brands; brands meet distributors and venues.
Import-export and e-commerce specialists open the way into new markets.
Legal, audit and quality certification services standing behind a chain built to last.
The launch edition is inviting pioneering companies to place their name beside a tea community in the making. Five partnership packages, with display, media and networking benefits rising at each level.
Meet growing regions, brands and distributors face to face in a single morning.
Reach tea houses, retail channels and opportunities to take Vietnamese tea to markets at home and abroad.
Your own table to present, offer tastings and close orders right at the event.
Watch bartenders demonstrate commercial tea mixology and enjoy a light tea reception with pastries and food.
A bright space with plenty of natural light and a close-up projection screen - ideal for displays, networking and tea brewing.
The earlier you register, the better the price. Whichever tier you choose, every ticket carries the full benefits below.
Seats are limited. The organisers will contact you to confirm and invite you into the event Zalo group.
Scan the code with your banking app to make the transfer. The organisers will confirm and invite you into the Zalo group once payment is received.
An exclusive sponsor has taken up event No. 01 — Friday morning, 04/09/2026. All seats are now allocated, so ticket registration for this session is closed.
We appreciate your understanding. Trà Hội runs twice a month — please leave your details and the organisers will invite you early for the next session.